Guides Diamonds & alternatives

Stone comparison

Diamonds
& alternatives.

Natural diamonds, laboratory-grown diamonds, moissanite, and cubic zirconia can all create a bright colorless look—but they are not the same material. Understanding origin, properties, identification, and disclosure makes comparison much clearer.

Which stones are diamonds?

Two are diamonds

Natural &
lab-grown.

Both consist of diamond crystal and have essentially the same chemical, physical, and optical properties. Their defining difference is how and where they formed.

Two are simulants

Moissanite
& cubic zirconia.

They can resemble diamond, but their composition, crystal structure, optical behavior, and physical properties are different. They must not be described as lab-grown diamonds.

Side-by-side reference

What makes each
option different.

Appearance alone is not a reliable identification method. Confirm the material and origin through appropriate documentation, supplier disclosure, and professional testing when needed.

01

Diamond · natural origin

Natural diamond

Diamond crystal formed in the earth and brought to the surface through natural geological processes.

Composition
Crystallized carbon
Origin
Formed naturally in the earth
Mohs hardness
10
Visual character
Diamond brilliance, fire, and scintillation depend on cut
Documentation
Natural-diamond reports may record the 4Cs and identification details

Often considered forFine jewelry where natural origin, rarity, and traditional diamond documentation matter to the client.

02

Diamond · manufactured origin

Lab-grown diamond

Diamond crystal produced through HPHT or CVD growth rather than geological formation.

Composition
Crystallized carbon
Origin
Produced by HPHT or CVD
Mohs hardness
10
Visual character
Essentially the same optical and physical properties as natural diamond
Documentation
Current GIA assessments identify lab origin and classify qualifying stones as Premium or Standard

Often considered forFine jewelry where the client wants diamond material and accepts a clearly disclosed laboratory-grown origin.

03

Diamond simulant

Moissanite

A different gemstone material that resembles diamond. Jewelry-market moissanite is typically laboratory-created silicon carbide.

Composition
Silicon carbide
Origin
Typically laboratory-created for jewelry
Mohs hardness
9.25
Visual character
More fire and rainbow flashes than diamond; facet doubling may be visible
Documentation
Identified as moissanite—not graded as a diamond

Often considered forDurable everyday jewelry when strong sparkle and a non-diamond alternative suit the client’s preference.

04

Diamond simulant

Cubic zirconia

A laboratory-created zirconium oxide gemstone used to imitate the appearance of diamond.

Composition
Zirconium oxide
Origin
Laboratory-created
Mohs hardness
About 8.5
Visual character
Often colorless and flawless, with broad flashes; more easily scratched than diamond
Documentation
Identified as cubic zirconia—not graded as a diamond

Often considered forFashion jewelry, display pieces, design samples, travel pieces, and budget-focused applications.

Choosing for the design

Start with the
client’s priorities.

There is no single correct choice for every project. The suitable option depends on what the client values, how the jewelry will be worn, the intended setting, and how the stone is represented at sale.

01

Material expectation

Confirm whether the client specifically wants diamond or is comfortable with a diamond simulant.

02

Origin preference

For diamond, document whether natural formation or laboratory growth is requested and approved.

03

Wear and maintenance

Consider hardness, setting protection, exposure to impact, and the maintenance expected over the life of the piece.

04

Visual preference

Compare sparkle, rainbow fire, color, face-up appearance, and how the stone performs in the intended setting.

Clear disclosure builds trust

Name the stone
accurately.

Retail descriptions, invoices, appraisals, and conversations should clearly identify what the customer is receiving.

  1. 01

    Natural diamond may be described as natural or mined when that origin has been confirmed.

  2. 02

    Laboratory-grown diamond should be clearly described as laboratory-grown or laboratory-created—not simply “diamond” without qualification.

  3. 03

    Moissanite and cubic zirconia are simulants. They should be named as their actual material, not represented as natural or laboratory-grown diamond.

Reference standards: GIA’s guide to simulants and laboratory-grown diamonds, GIA’s diamond-simulant comparison, the current GIA laboratory-grown diamond services, and the FTC Jewelry Guides disclosure guidance.

Selecting stones for a project?

Tell us what matters.
We’ll review the right specification.

Tell us the look, budget direction, documentation needs, and intended design. We’ll help compare suitable stone options without blurring their differences.

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